Tuesday, October 30, 2012

SEAT targets business car sales with ?650 million Leon investment ...

The new Seat Leon

The new Leon is a make or break model for SEAT

Story: DAVID WILKINS

SPAIN?S SEAT hasn?t traditionally been at the top of most business users? car buying lists ? but that?s starting to change. In 2010, the company delivered on a big fleet order with British Gas for 500 Leons, while the Exeo saloon and estate ? based on the last-generation Audi A4 ? have also attracted a certain amount of interest from company car buyers. This year, the company beefed up its fleet and business sales operations.

Now there?s a new Leon in the works. It?s just gone into production at SEAT?s factory at Martorell near Barcelona, and its one of the most important cars in SEAT?s history. The company has a strong line-up but lives or dies by the success of its core Ibiza and Leon models.

  • Under the skin the Leon shares a platform with the new VW Golf and Audi?s A3

The last Leon was the best looking of a trio of slightly awkwardly-styled mid-sized SEATs ? the others were the Altea and the last Toledo ? but this time SEAT is taking no chances and the new model looks like a bigger version of the attractive Ibiza.

Under the skin, the Leon is the third car to get the Volkswagen group?s new MQB platform, which also provides a base for the new Golf and Audi A3. There?s no news yet on those all important? company car tax rates but the Golf and the A3 have impressed with business-friendly petrol and diesel options.

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Tags: SEAT, SEAT Exeo, SEAT Leon

Category: Car News

Source: http://www.businesscarmanager.co.uk/seat-targets-business-car-sales-with-650-million-leon-investment/

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