What is Article Marketing? - Internet Based Business Articles

Article marketing refers to the practice of writing articles and distributing these for reprint and reference in the marketplace. Every article contains a byline that includes the writer?s name and his contact details. If these articles are reprinted, the name of the writer spreads far and wide and he gets business. This practice is popular both online and offline.

In the traditional form of article marketing, the writer provides valuable content to a newspaper, which in turn publishes it along with the writer?s business details. If people like what they read, they can contact the writer for business purposes. It?s a win-win situation ? the newspaper gets free content and the writer gets free advertising space and exposure in a newspaper that has 10s of 1000s of readers.

For example, a writer can write about how to leverage article marketing to get online business and give it away to a newspaper for free. When Internet business owners read the article, they may directly call the writer and ask him to handle their article marketing.

Though it runs on the same principles, Internet article marketing is a different animal. Here?s how it is much more dynamic than traditional article marketing:

1. Articles written for Internet article marketing are distributed to article directories like EzineArticles. There are many online article directories that accept articles from writers and then grade the writers based on the number of articles submitted.

2. As search engines ignore duplicate content, writers distribute their articles to just one article directory. Writers use software, called spinners, to change the language of their article, but article spinning software is not as effective as human writing.

3. Google awards a PageRank to websites based on the number of pages that link back to it. The bio box of each article therefore contains a link back to the website. Companies have 1000s of articles written and distributed across article directories. Each article links back to the company?s website and that boosts their PageRank.

4. Publishers visit article directories to pick up some free content. All content picked up from article directories must include the writer?s bio and a mention that the articles were taken from the article directory. When a writer?s name is published on another website, he gets more exposure and therefore more business.

5. Search engines find websites based on the keywords used. Article writers include important keywords into articles so that search engine visitors can find these articles and after reading, head to the company?s website, which is linked to from the bio box. This has led to the unhealthy practice of keyword stuffing ? where keywords are stuffed into an article that has very little meaningful content.

So, to sum up, Internet article marketing is a form of advertising that can enhance a website?s PageRank and increase its traffic, thereby bringing in more sales. The writer benefits as well because the article marketing grades him as an expert after he writes a specified number of articles. Traditional article marketing is plain article marketing without the excitement and possibilities that are associated with its Internet counterpart.

Next, read this in-depth and informative on how to syndicate your articles or discover how to choose a quality business article marketing service.

Source: http://internetbasedbusinessarticles.com/62572/what-is-article-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=what-is-article-marketing

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