There is little doubt that online video advertising is one of the hottest marketing tools for internet-based businesses. Since 2006, the establishment and advancement of videos online has grown tremendously and has earned over $2 billion in revenues just in the first half of last year alone.
While the future of video advertising is certainly quite profitable, there are other reasons besides making a big impact on the marketplace for creating an effective video marketing campaign. Gone are the days of poorly lit, bad sounding video spots that garnered attention simply because they are video. In order to succeed you have to produce a quality video product.
For smart businesses, video marketing should be the centerpiece of your advertising efforts. Plus, you don?t have to spend much in the way of money to generate a good video advertisement. ?
Generate Greater Response
Videos are still attention-getters. Having been conditioned by network TV over the decades to watch commercials, most people still sit through commercials that run ahead of videos they enjoy. The ?forced view? video commercial for example, where you must sit through a 15 or 30 second spot before watching a video is still watched by over 90% of viewers.
This means that your video advertisements will get greater responses because people are trained to sit through all types of commercials. However, your video ad needs to be of good quality, have a strong message and be delivered in an entertaining fashion to get maximum impact.
Increase Conversion Rates
Sales is a matter of leading someone to the product or service you want them to buy and then bring them home with an effective ad that gets them to your website or sales page. As we all know, the actual percentage of people who take the extra step after seeing an advertisement is quite small, this is known as the conversion rate.
In pure statistics, video significantly increases the conversion rate because it conveys the message in a compact, attractive package. People pay more attention to video than normal text and image ads which in turn helps bring people to your website or sales page.
Increase Sales
As the old saying goes, the advertisement hasn?t really worked until the cash goes into the register. Video advertisements generate more sales than their old fashioned text and image counterparts. Furthermore, video ads are not restricted to just having talking heads on the screen. They can run the gamut from a single-shot scene to complex animation to a full-scale production.
The very nature of video as a creative force is well known to all potential customers that means they are more likely to pay attention and if the product or service is something they want, then they will take the extra step to make the purchase. Video doesn?t just pull in their attention, it also generates more trust if the ad is of very good quality.
The growing statistics show that video marketing will continue to be one of the best means of finding new customers and making more sales for the foreseeable future. The sooner your business takes advantage of creating effective video advertisements, the more profits you will earn in the future.
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