Small Businesses Are Starting To See The Power Of Social Media ...

Small businesses have figured out that using social media to grow their business works. It?s no secret that this site, IMGrind.com, and the ?members only? forum have been built largely on social media and inbound marketing. According to a recent study by VerticalResponse, other small businesses have caught on and are increasing their time spent on social media to grow their business. Some of the highlights of the data presented include:

43% of small businesses spend 6 or more hours per week.

25% spend 6 to 10 hours per week.

11% spend 11 to 20 hours.

7% spend 21 hours or more per week.

66% of small businesses are spending more time on social media than they did last year.

55% of small businesses have a blog.

Businesses know that their customers are on social media so that?s where they need to be. It also allows businesses to have a conversation and find out what?s really important to its customers. Add to that the fact that many small businesses feel like they have been priced out of the PPC ad networks for search ads and you can see the benefits. Businesses report that more budget has been allocated for social platforms as well. Social networks have not missed a beat either in welcoming these businesses. More options become available constantly for businesses to take part and use the platforms.

If you have a small business or sell to small businesses, this is a very important trend. It is a shift in how businesses operate and where their ad/marketing dollars are spent. Check out the infographic below for more great information on this trend, and keep an eye on businesses as they continue to expand their social platform use, there are huge opportunities when shifts like this take place and for savvy marketers, this is a great opportunity.

Source: http://www.imgrind.com/small-businesses-are-starting-to-see-the-power-of-social-media/

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